VOICES OF INFLUENCE

Poster introducing the "Voices of Influence: War and Propaganda Through the Ages" exhibit from Special Collections and University Archives at Virginia Tech University Libraries. It features a U.S. Navy recruiting poster showing a World War I era airplane.

During the summer of 2024, our outreach assistant, Sterling Bryant, curated an exhibit on propaganda before leaving to pursue his Master’s degree with Virginia Tech’s Department of history. He did a spectacular job and this has been one of our most popular exhibits. This blog post translates the exhibit into digital form so that we can share it more easily online.

This exhibit explores the powerful role of propaganda as it was used during the nineteenth and twentieth centuries. The items featured here include pamphlets, posters, books, and artifacts which illustrate how governments, political parties, social movements, and others employed propaganda to sway hearts and minds during some of the most tumultuous periods in history.

Curated By

Sterling Bryant, SCUA Outreach Assistant; Master’s Student, Department of History
Anthony Wright de Hernandez, Archivist


Sections


American Civil War

Union Recruitment Poster

Broadside poster recruiting for the Union Army
Date1861
CreatorUnited States Army
PublisherIngalls, Brockway & Beebee Printers
CollectionHomer E. Davis Papers (MS.2001.051)
DescriptionRecruitment posters like this one were used by the United States Army during the American Civil War. They were designed to recruit Americans to join the Union Army by stoking fears of a Confederate invasion of Washington D.C. This poster is a replica from the New York Historical Society.

George F. Doyle Scrapbook

A scrapbook page featuring some political cartoons, American flags, and the music and lyrics for "The Massachusetts Line"
Datecirca 1861
CreatorsGeorge F. Doyle
PublisherNone
CollectionGeorge Doyle Scrapbook (Ms.1989.096)
DescriptionScrapbooks like this were compiled during the American Civil War. Some contained information on the 1860 election or memorabilia on the Confederate States of America. This scrapbook was patriotic to the Union and contains music and images that can be recognized by Americans today. The full scrapbook can be viewed online.

World War I

Thrift and Economy

A poster showing a statement signed by the Council of National Defense and the Advisory Commission of the Council.
Datecirca 1917 or 1918
CreatorsCouncil of National Defense
The Advisory Commission of the Council of National Defense
PublisherUnited States Food Administration
CollectionWorld War I Food Posters (Acc.2021.094)
DescriptionPosters like this were common during the First and Second World Wars. They urged Americans to conserve resources so that they could be used by the military in the war effort. This poster depicts a signed statement by the Council of National Defense and the Advisory Commission of the Council of National Defense encouraging citizens to avoid all unnecessary expenditures to help the war effort.

Sugar Means Ships

Poster featuring a line drawing of a woman drinking from a straw in a cup. The bottom of the cup is pulling water with cargo ships labeled "Sugar" away from their path toward Europe. Rising above Europe is a black cloud labeled "War".
Datecirca 1917
CreatorFuhr, E. (Ernest), 1874-1933
PublisherUnited States Food Administration
CollectionWorld War I Food Posters (Acc.2021.094)
DescriptionSugar rationing for commercial uses began in fall 1917, reducing production of ice cream, sodas, and other treats which had become popular in part thanks to their promotion as alternatives for alcohol by the Temperance movement in the United States. Rationing for civilians did not begin until 1918; however, the United States was not capable of producing enough sugar domestically to meet demand. This led to calls for people to reduce sugar consumption so ships could be used for the war rather than to ship sugar.

Baker Recruitment Poster

Datecirca 1917
CreatorUnited States Army
PublisherNational Printing and Engraving Company, New York
CollectionWorld War I Baker Recruitment Poster (Ms.2021.029)
DescriptionRecruiting posters were a necessity during the World Wars. Conscription could only add so many specialties to the military, meanwhile specialists like bakers were greatly needed. This baker recruitment poster likely dates to New York City in 1917 and gives a quota on how many bakers are needed to support the United States Army.

Food Saving and Sharing

  • Yellow book cover with the title Food Saving and Sharing. In the center is a circular seal with the words "America's food pledge 20 million tons" above a stars and stripes shield. Wheat stalks wrap around the words and shield as a border.
  • A book's title page.
  • Line drawing in green ink showing a young woman and young man filling a picnic basket bearing a U.S. coat of arms with food.
Date1918
CreatorsTappan, Eva March, 1854-1930
United States Food Administration
United States Bureau of Education
United States Department of Agriculture
PublisherDoubleday, Page & Company, Garden City, New York
CollectionRare Books Collection (TX367.U6 1918)
DescriptionSubtitled “Telling how the older children of America may help save from famine their comrades in allied lands across the sea.” Toward the end of the First World War, famine began affecting families around the world. The United States Food Administration published literature urging families to conserve and share food with their neighbors so that comrades in allied lands across the sea could be saved from starvation.

Japanese Coronation Prints: Emperor Taishō

These lithograph prints were created to commemorate the enthronement of Yoshihito, later known as Emperor Taishō, to Japan’s Chrysanthemum Throne. The ceremony, held in November 1915 while Japan fought alongside the Allied forces in World War I, was the first of its type held as a public event and with foreign leaders in attendance.

Emperor Seated Upon the Throne in Shinshinden Palace

Lithograph depicting Emperor Taishō seated on a throne inside a blue-curtained structure with many embellishments that is atop a raised platform.
Date1915 (Taishô 4), Nov. 5 (printed)
1915 (Taishô 4), Nov. 8 (published)
CreatorRyôzô, Tanaka
PublisherShôbidô Tanaka
CollectionJapanese Coronation Prints, Emperor Taishō
DescriptionHis Majesty the Emperor Seated upon the Throne in the Shinshinden Palace at the Enthronement Ceremony. The ‘Takamikura’ H.i.M. The Present Emperor’s coronation ceremony at ‘Shinshinden.’ From the series commemorating the Imperial Ceremonies.

Emperor Passed Through the Royal Gate

Lithograph showing a red horse-drawn carriage passing through a large gate as part of a procession while soldiers stand in formation along the sides of the roadway watching it pass.
Date1915 (Taishô 4), Nov. 18 (printed)
1915 (Taishô 4), Nov. 20 (published)
CreatorRyôzô, Tanaka
PublisherShôbidô Tanaka
CollectionJapanese Coronation Prints, Emperor Taishō
DescriptionHis Majesty the Emperor passed through the royal gate to perform the official ceremony. From the series commemorating the Imperial Ceremonies.

Red Scare: Communism in America

These pamphlets published between the 1930s and the 1950s vary in support or opposition to the working class in the United States who may be identified as “communist” or “socialist” by the United States Government. In the late 1940s and early 1950s, the United States was experiencing something called the “Red Scare” and there were federal investigations to determine if individuals were spies for Soviet Russia.

The Un-American Dies Committee

  • Cover for a pamphlet titled "The Un-American Dies Committee"
  • Pages 16 and 17 of a pamphlet titled "The Un-American Dies Committee" which describe the actions and reason for the existence of the Dies Committee.
Date1939
CreatorsLapin, Adam
PublisherWorkers Library Publishers, Inc.
CollectionBlack History Pamphlet Collection (Ms.2012.066)
DescriptionOn May 26, 1938, the House Committee on Un-American Activities was established to investigate alleged disloyalty and subversive activities of private citizens, public employees, and organizations suspected of communist or fascist ties. It was chaired by Martin Dies Jr. (D-Tex.). This pamphlet describes the activities of the committee and its apparent willingness to believe any accusation of communist tendencies.

The Plot to Gag America

Date1950
CreatorsGurley-Flynn, Elizabeth
PublisherNew Century Publishers
CollectionBlack History Pamphlet Collection (Ms.2012.066)
DescriptionWritten by a member of the National Committee of the Communist Party and a leader in the American labor movement, this pamphlet argues against the Mundt-Nixon Bill, formally called the Subversive Activities Control Act of 1948 that would have required all members of the Communist Party of the United States to register with the Attorney General.

Let the People Know

  • Cover for a pamphlet titled "Let the People Know: The Truth About the Communists Which the Un-American Committee Tried to Suppress"
  • Pages 10 and 11 of a pamphlet titled "Let the People Know" which describe the Rankin Bill (H.R. 1884) and the Sheppard Bill (H.R. 2122) from the perspective of the American Communist Party.
Date1947
CreatorsDennis, Eugene, 1905-1961
PublisherNew Century Publishers
CollectionBlack History Pamphlet Collection (Ms.2012.066)
DescriptionThis pamphlet subtitled “The Truth About the Communists Which the Un-American Committee Tried to Suppress” was written by the General Secretary of the American Communist Party and lays out arguments against the Rankin Bill (H.R. 1884) and the Sheppard Bill (H.R. 2122) which were both intended to curb or outlaw the Communist Party in the United States.

World War II

War Bond Poster

Date1944
CreatorsUnited States Treasury
PublisherUnited States Government Printing Office
CollectionRalph Minthorne Brown Papers (Ms.1970.002)
DescriptionWar Bonds were integral to funding the United States military during World War II. Posters like these went up to urge Americans to buy bonds that would later be paid back to the purchaser at value plus interest after the war.

Make America Strong Posters

Date1941
CreatorsExtension Service, United States Department of Agriculture
PublisherUnited States Government Printing Office
CollectionMake America Strong Poster Collection (Ms.2008.012)
DescriptionBefore World War II, the science of nutrition was not well understood. Scientists knew that protein, energy, and minerals made for a healthy diet, but they did not know the specifics. With the approach of World War II, the government was very concerned about malnourishment among the citizenry following the Great Depression. The “Make America Strong” poster campaign was created by the United States Department of Agriculture Extension Service and included thirteen posters promoting the importance of dietary needs, healthy eating habits, and ways to fight food insecurity. Three of the thirteen posters were featured in the exhibit.

The first poster in the series shows an idealized depiction of masculine strength and sets the tone for the campaign.

In the middle of the series is a poster encouraging meals that are ample, well prepared, and rich in “protective foods.” Included under the label “protective foods” were milk, leafy vegetables, eggs, fish, and organ meats.

The final poster serves as a rallying cry for Americans to get to work making a positive change.

More Production

Ad from General Cable Corporation urging more production and showing smokestacks from numerous factories.
DateMay 1942
CreatorsGeneral Cable Corporation
PublisherArmy & Navy Journal (John Callan O’Laughlin)
CollectionRare Books Collection (D769.U55 1942)
DescriptionThis special issue of the Army and Navy Journal, titled “United States at War December 7, 1941 – December 7, 1942,” was sponsored by General Cable Corporation. The advertisement from that company on the inside front cover supports the “More Production” war effort. The rest of the journal contains letters and reports by government employees and military commanders detailing the first year of the war effort.

England and Normandy in Seabee Roads to Victory

  • Cover of the book "Seabee Roads to Victory" featuring battalion badges from U.S. Naval Construction Batallions.
  • Map of England and Normandy from "Seabee Roads to Victory"
  • Descriptive text and image captions for the England and Normandy map in "Seabee Roads to Victory"
Date1944
CreatorsMetzl, Ervine, 1899-1963 (maps)
Huie, William Bradford, 1910-1986 (text)
PublisherE.P. Dutton & Co.
CollectionRare Books Collection (D769.U55 M4)
DescriptionThe Seabee Roads to Victory serves as recruitment propaganda for the United States Navy. The Seabees, still around today, are the construction wing of the Navy. During the Second World War, the Seabees constructed bases, staging areas, and training facilities in the Mediterranean and Northern Africa. Featured here is the book’s account of Seabee involvement in landing operations in Normandy during World War II.

Paper Bullets: Great Propaganda Posters, Axis & Allied Countries WWII

Cover of "Paper Bullets: Great Propaganda Posters, Axis & Allied Countries WWII" featuring a poster of a woman holding a baby with shadowy, clawed, hands bearing Japanese and Nazi symbols reaching toward them. It is a propaganda poster promoting Victory Bonds.
Date1977
CreatorsLerner, Daniel, 1917-1980
PublisherChelsea House Publishers, Distributed by Whirlwind Books
CollectionRare Books Collection (D743.25 P36)
DescriptionThis book contains various propaganda posters from the World War II era. Seven were featured as part of the exhibit.

Ecco I “Liberatori”!

A poster showing a skeletal Statue of Liberty removing a mask to reveal her skull while standing over a burning city.
Date1944
CreatorsArtist Unknown
OriginItaly
DescriptionThis poster comes from Italy in 1944 and suggests that the Allied forces coming through Italy were leaving a trail of destruction behind them. The text reads “Here are the ‘liberators’!”

Соревнуйтесь На Лучшую Помощь Фронту!

Poster with Cyrillic writing that shows a young man proudly holding a red flag bearing the faces of Stalin and Lenin. In the background is an industrial plant and an airfield launching many planes.
Date1942
CreatorsKorkorekin, Alexei Alekseevich (Кокорекин, Алексей Алексеевич)
OriginUnion of Soviet Socialist Republics
DescriptionUnion of Soviet Socialist Republics World War II propaganda poster. The text reads “Follow this worker’s example. Produce more for the front!”

這個美國空軍把日本人趕出了中國的天空ー援助他!

Leaflet with Chinese writing that depicts a heavily armed American airman stamping on a cowering Japanese soldier.
Datecirca 1945
CreatorsUnited States, Office of War Information
OriginUnited States of America
DescriptionA Pro-American leaflet in Chinese showing a heavily armed American airman stamping on a cowering Japanese soldier. The text reads “This American airman drives the Jap from China’s Skies –Give him your help!”

人人敌忾,步不设防,坚强壁垒,制敌死命

A poster divided into four sections each with its own line drawing in red ink. One shows soldiers marching. Two shows stone walls with guns sticking from the top. Three shows multiple gun barrels. Four shows Japanese Emperor Hirohito on the ground.
Datecirca 1937
CreatorsJunshi weiyuanhui zhengxunchu (军事委员会政训处)
OriginChina
DescriptionA Chinese woodcut poster. The text reads “Everybody must hate the enemy, defenses must be constructed step-by-step, fortifications must be strengthened, the enemy must be exterminated!”

der Fuehrer’s Face

Date1942
CreatorsWalt Disney Studios
OriginUnited States of America
DescriptionPromotional poster for the animated anti-Nazi propaganda short film “der Fuehrer’s Face.” The film was originally titled “Donald Duck in Nutziland” or “A Nightmare in Nutziland.” It was released in 1943 and attempted to lift the spirits of Americans experiencing rationing as the country shifted toward a war footing.

Holding The Line

Datecirca 1942
CreatorsGuigmon, Henri
OriginUnited States of America
DescriptionThis United States poster caricatures Winston Churchill as a British bulldog to highlight the tenacity of the British people holding the line on the European front in World War II.

Anti-German Postcard

Date1944
CreatorsUnknown
OriginBelgium
DescriptionThis Belgian postcard from 1944 features the allied forces represented by a winged depiction of the Roman goddess Libertas or “Liberty” who is holding the flags of the allied nations as she defeats Germany.

China’s Great Proletarian Cultural Revolution

Mao Quotation on Study Classes

Datecirca 1969
CreatorsArtist Unknown
PublisherUnknown
CollectionAlice Langley Hsieh Papers (Ms.1979.004)
DescriptionEnglish translation: Holding study classes is a good method; many problems can be solved in study classes. During China’s Cultural Revolution, posters containing “Chairman Mao’s Latest Instructions” were published regularly and were celebrated by the people.

Mao Quotation on Revolutionary Committees

Datecirca 1969
CreatorsArtist Unknown
PublisherUnknown
CollectionAlice Langley Hsieh Papers (Ms.1979.004)
DescriptionEnglish translation: Erect revolutionary committees of three unions, do great criticisms, clean up the revolutionary ranks, consolidate the Party organization, simplify the structures, reform irrational regulation systems, send the administrative staff to the countryside, struggle, criticize, correct in the factories, in the main go through this process a few times.

Union of Soviet Socialist Republics During the Cold War

Pamphlets published by Russia’s state-owned domestic news agency. Sovinformburo (Совинформбюро) was founded in June 1941 and operated under that name until 1961 when it became the Novosti Press Agency (APN). It underwent a series of name changes and reorganizations from 1990 to 2013 and was absorbed into the Federal Service for Supervision of Communications, Information Technology and Mass Media, known as Roskomnadzor (RKN).

Towards Freedom and Progress

Cover of a pamphlet titled "Towards Freedom and Progress"
Date1970
CreatorsKhamid Sharapovich Inoi︠a︡tov
PublisherNovosti Press Agency Publishing House, Moscow
CollectionSoviet Propaganda Literature (Acc.2011.040)
DescriptionThe Soviet Union experienced ups and downs within its tenure as a world power. This pamphlet lays out a plan to continue their rise and grasp over world affairs.

Anti-Sovietism – Profession of Zionists

Cover of a pamphlet titled "Anti-Sovietism - Profession of Zionists"
Date1971
CreatorsVladimir Viktorovich Bolʹshakov
PublisherNovosti Press Agency Publishing House, Moscow
CollectionSoviet Propaganda Literature (Acc.2011.040)
DescriptionThis propaganda piece discusses how Zionism is anti-Soviet.

Soviet Sport: The Way to Medals

Two page spread from a book. One page has a photograph of a stadium with many people outside it. The other has photos of a man supervising a young child climbing a rope ladder and a group of men practicing water polo in a small section of open water cut into some ice while two skiiers watch.
Date1988
CreatorsAleksandr Rostislavovich Lavrov
PublisherNovosti Press Agency Publishing House, Moscow
CollectionSoviet Propaganda Literature (Acc.2011.040)
DescriptionThis pamphlet showcases the athletic talent of Soviet athletes in the 1980s. The Soviet Union also published propaganda for events like the Olympics, to display their legitimacy on the world stage.

We Are Building A Long-Term Policy Speech

Cover of a printed English language copy of Gorbachev's 1988 speech "We Are Building a Long-Term Policy"
Date1988
CreatorsMikhail Sergeevich Gorbachev
PublisherNovosti Press Agency Publishing House, Moscow
CollectionSoviet Propaganda Literature (Acc.2011.040)
DescriptionSubtitled “speech on the occasion of the meeting in Moscow of the US-USSR Trade and Economic Council, April 13, 1988.” Pamphlets like these were common in the Soviet Union throughout their time as a world power. Gorbachev was very notorious for pushing them out in the late 1980s as their empire looked as if it were ready to crumble.

Viet Nam

South Viet Nam in Struggle

Cover page of a newspaper
Date1971 Nov 29
CreatorsNational Liberation Front of South Vietnam (Mặt Trận Dân Tộc Giải Phóng Miền Nam Việt Nam)
PublisherNational Liberation Front of South Vietnam Information Commission
CollectionBlack History Pamphlet Collection (Ms.2012.066)
DescriptionThis paper was written for an English-speaking audience to demonstrate to the world that the United States was not dampening the spirit of the National Liberation Front of South Vietnam (also known as the Viet Cong).

Peacetime in America

Our Most Important Unit

Newspaper page featuring a recruiting ad for the U.S. Army
Date1996 Apr 8
CreatorsThe Army Times
PublisherThe Army Times
CollectionJohn A. Coulter Collection on Richard T. Shae, Jr. Newspaper Articles (Ms.2000.090)
DescriptionIn The Army Times, this picture advertises how the family unit is the most important unit in the United States military. Its purpose is to recruit people who may have a spouse and children. It details benefits available to Army spouses and children such as spousal employment assistance and assistance locating childcare.

Additional Content

Following the creation of the exhibit, Sterling began work on a related project during his first year of graduate school. This project will conclude with three live presentations on his Twitch channel and content about the exhibit materials on his website.

Twitch schedule

Join Sterling’s live presentations about this material in late November 2024 at https://twitch.tv/Strlang.

Part ITuesday, November 26 at 9:00 pm
Part IIWednesday, November 27 at 7:00 pm
Part IIIFriday, November 29 at 7:00 pm

Ephemera as evidence: Uncovering glimpses of women in design history

The International Archive of Women in Architecture includes over 2000 cubic feet of unpublished primary sources (manuscripts, photographs, drawings, correspondence, business records and more). Researchers visiting Special Collections at Virginia Tech also have access to hundreds of published books, catalogs, documentaries, and encyclopedias about women in architecture and design. Many of these publications are scholarly or autobiographical in nature, but our growing collection of supporting materials also includes published ephemera (follow this link to learn more about the research value of ephemera) which shed light on the hidden contributions of women to design.

Publications like trade cards and catalogs, advertisements, and event posters represent fragments of evidence for the work of pioneering women architects and designers. The bulk of our resources in this realm reflect the contributions of women in the United States of America, working in an era where women had limited access to formal architectural education and licensure. These materials rarely divulge biographical details about their subjects, but suggest future possibilities for intrepid scholars.

Here are three examples that hint towards hidden contributions of women:

Vintage catalogs of house plans

Early 20th century designers in the US advertised their house plans by distributing colorful, eye catching catalogs to homebuilders, lending agents, and manufacturers. The Garlinghouse Company was founded around 1910 by homebuilder Lewis F. Garlinghouse of Topeka, Kansas. Advertising for decades under the tagline Americas Pioneer Home Planning Service, Garlinghouse Company was among the first and most prolific seller of home plans in the US. Iva G. Lieurance was the companys principal house designer, and her plans appear in several catalogs through the 1950s. We know little about her work beyond what we can glean from the catalogs. She may have worked for the company as early as 1907, traveling around the country to document attractive homes and adapt their floor plans for customers in the midwest. An application with the Maryland Historical Trust calls Lieurance the only known woman credited for design work associated with the mail-order house movement.

Garlinghouse Company catalog, "Sunshine Homes", feat. designs by Iva G. Lieurance. (1938)
Garlinghouse Company catalog, “Sunshine Homes”, feat. designs by Iva G. Lieurance. (1938)

Lieurances credentials and her relationship to L.F. Garlinghouse may be lost to history. According to the 1940 census, 53 year old Iva G. Lieurance lived with her elder sister in Topeka, Kansas as head of the household. Her occupation is recorded as Designer of Home Plans and she reported working 50 hours per week. The census worker recorded 8th grade as the highest level of education she had completed. The 1954 Topeka, Kansas City Directory lists her as a designer for L.F. Garlinghouse, indicating a long and prolific partnership with the company.

Other collections in the IAWA suggest that residential design was more accessible to American women in the early 20th century than industrial or large-scale commercial work. Like Iva G. Lieurance, many pioneering women represented in the IAWA managed to apply their trade through creative partnerships that worked around credential barriers.

Browse specific titles in our collections featuring Iva G. Lieurance (including recent acquisitions not yet cataloged).

Trade Cards

This blog has previously featured the Coade Lithodipyra or Artifical Stone Manufactory Trade Card, a 200 year old advertisement for a manufacturing company in England run by Eleanor Coade (1733-1821).This trade card is probably the oldest item in the IAWA, although it is not the oldest item in Special Collections!

Ms2015-045_tradeCard_jpg
Coades Lithodipyra or Artificial Manufactory Trade Card

Worlds Fair Posters

The Town of Tomorrow and Home Building Center Souvenir Folder, a collection of ephemera from the 1939 New York Worlds Fair, offers another glimpse into the historic contributions of women to design. Documenting an exhibition of 15 model homes, the collection of brochures features a design by one Verna Cook Salomonsky. Unlike Iva G. Lieurance, Vernas contributions are somewhat well known. She first practiced architecture with her husband Edgar. Continuing as a solo practitioner after his death, she designed and oversaw construction of hundreds of homes in New York, Connecticut, Pennsylvania, and California. She also wrote extensively about Mexican design traditions with her second husband, Warren. Her archives are maintained by the University of California at San Diego. Having partnered with a spouse or family member before branching out on her own, Verna Cooks career reflects another common path for pioneering women architects.

Demonstration Home Brochure No. 12, "Town of Tomorrow" Model Village, New York World's Fair, 1939. Designed by Verna Cook Salomonsky.
Demonstration Home Brochure No. 12, “Town of Tomorrow” Model Village, New York World’s Fair, 1939. Designed by Verna Cook Salomonsky.

To learn more about Worlds Fair related materials in Special Collections, see https://scuablog.lib.vt.edu/2014/06/12/summer-of-the-white-city/

The Not-So-Fleeting (aka “Ephemeral”) Broadside

Over on the History of Food & Drink blog this month, I’ve been sharing some culinary-related ephemera. Since I’m writing for both blogs this week, I’m working on a theme and to that end, located some local history pieces to share. Not sure what ephemera is? That’s okay–we can help!

Ephemera:pl. n. (ephemeron, sing.) ~ Materials, usually printed documents, created for a specific, limited purpose, and generally designed to be discarded after use. (Thanks, Society of American Archivists for that helpful definition!) So, in other words, things like advertisements, flyers, tickets, or receipts. More specifically, this post is about broadsides. Not sure about that word either (we archivists sometimes like our fancy words!)?

Broadside:(also broadsheet), n. ~ A single sheet with information printed on one side that is intended to be posted, publicly distributed, or sold. Often times, broadsides take the form of flyers or advertisements for events…like these:

Floyd County Land Auction Broadside, 1859.
Floyd County Land Auction Broadside, 1859.

Crockett Mineral Springs Land and Equipment Auction Broadside, 1931.
Crockett Mineral Springs Land and Equipment Auction Broadside, 1931.

Okay, you’ve got me. The next one, since it has two sides, isn’t technically a broadside, but it is ephemeral and it is still a local auction advertisement!

Nelson R. Wilson Auction Notice, 1932. (Front)
Nelson R. Wilson Auction Notice, 1932. (Front)

Nelson R. Wilson Auction Notice, 1932. (Back)
Nelson R. Wilson Auction Notice, 1932. (Back)

Yellow Sulphur Springs Sale Broadside, 1943.
Yellow Sulphur Springs Sale Broadside, 1943.

As you may have noticed, some of these aren’t in the best of condition. Oddly enough (or perhaps not?), the oldest one, from 1859, is in the best shape. Paper-making processes in 1859 resulted in a product that was better designed towithstand time, more so than paper being made in the 1930s and 1940s. But remember, the reason we call these items ephemera is because of their expected short life span and transitory nature. Once they have fulfilled their purpose, on the surface, they may not seem to have enduring value. And to be honest, even in 1943, who would be thinking “Hey, I should really keep this flyer from that land and building sale that’s coming up this weekend in Yellow Sulphur Springs.” Lucky for us, someone did, because even ephemeral documents have research value!

Depending on the kind of information they contain, broadsides and other pieces of ephemeracan be useful for a variety of reasons. Doing research on the history of a piece of land? Auction flyers might tell you about different sales over time. They’re also a great way to learn about local government officials, the closure of a business (and resulting disposition of property), and like the one from Crockett Mineral Springs, may even include handwritten notations. Broadsides don’t have all the answers, but they can often add another piece of the puzzle that is primary source research. Saved receipts can offer insight in the domestic and business purchases of an individual, family, or corporation. Tickets kept after decades can help show the change in prices or popularity of events. There are all kinds of great reasons you’ll find ephemera in special collections and archives, and it’s important to remember that your research can both take you in unexpected directions and benefit from unexpected discoveries.

So, next time you see a flyer on a building, in a community space, or on a campus, give it abrief glance. It might just be a future piece of history.

The Coade, Hard Facts…about Artificial Stone

Working with the History of Food & Drink Collection for the last few years has helped me build up an interest in advertising. Since 2011, we’ve been acquiring materials for our Culinary Pamphlet Collection, which contains hundreds of pamphlets, booklets, and cards/card sets. Much of the collection consists of small recipes books that consumers would either have sent away for or received free, full of recipes that use a product or products and aimed at encouraging future purchasing. In 2013, we started building the Culinary Ephemera Collection, which contains things likelabels, broadsides, trade cards, puzzles, menus, and postcards. There are lots of great bites of culinary ephemera–just the kind of items you’ll find me blogging about on “What’s Cookin’ @Special Collections?!” It’s through food and food advertising history that I first got into trade cards, but that’s not the only place you’ll find them.

Which brings us toCoade’s Lithodipyra or Artificial Manufactory Trade Card:

Ms2015-045_tradeCard_jpg

This collection is among what we call our “1-folder collections.” The entire collection, in this case, consists of the single trade card, probably printed around 1784. But, there’s a great deal of history to even a single small piece of paper. (In other words, don’t let the size of a collection fool you!)

The image is believed to have been one carved above the door at the factory. The woman whose belt is labeled “Ignea Vis” (or, “Firey Force”) appears to be overpowering a winged figure, who has both a tail and a trumpet, but we have no other clue to who or what he represents. The text reads:
Coade’s Lithodipyra or Artificial Stone Manufactory For all kind of Statues, Capitals, Vases, Tombs, Coats of Arms & Architectural ornaments &c &c; particularly expressed in Catalogues, & Books of Prints of 800 Articles & upwards, Sold at ye Manufactory near Kings Arms Stairs, Narrow Wall Lambeth, opposite Whitehall Stairs, London
The Latin above the three women reads, “nec edax abolere vestusas.” This is most likely the second half of the second of two lines from Ovid’sMetamorphosis:Iamque opus exegi, quod nec Iovis ira nec ignis/nec poterit ferrum nec edax abolere vetustas. Of, if you prefer: “And now my work is done, which neither the anger of Jupiter, nor fire,/nor sword, nor the gnawing tooth of time shall ever be able todestroy.” It seems an obvious advertising suggestion at the timelessness of the artificial stone manufactured by the company. Which brings us toCoade’s Lithodipyra or Artificial Stone Manufactory.

 

Coade’s was a company run by Eleanor Coade (1733-1821). Her first business was as a linen-draper, but she eventually shifted to making artificial stone, referred to as “Coade stone.” (Seeing a woman run any sort of business at time is only one of the reasons the trade card is such a stand-out item!) She ran the company from 1769 until her death in 1821, at which point her last business partner, William Croggon, continued the business until 1833. Coade produced stone for famous architects of the time, including John Nash. Nash’s works using the stone included the Royal Pavilion, Brighton, andthe refurbishment of Buckingham Palace in the 1820s. Other sites using the stone wereSt. George’s Chapel, Windsor and the Royal Naval College, Greenwich.

 

You can see the finding aid for the collection online. It offers a little more context to the trade card (designed by sculptor John Bacon, who studied at the Royal Academy). A trade card often seems like a simple thing, without much to do, other than advertise a company–but that isn’t usually the case. There’s a great deal of thought as to what goes into the design, what effect it might have, and what its real intention is. Certainly, Bacon probably thinking of this as a work of art, nor was Coade expecting it to last 231 and find its way to our collections, but it really is a work of art and it still has value over two centuries later. What that value is…well, art is in the eye of the beholder, just like research value. It’s up to you and me to figure out what this small, but not insignificant collection can mean.